Case Study: JCB Inc. boosts dealer foot traffic and leads with Grenis Media

JCB Inc. boosts dealer foot traffic 21% with Grenis Media

JCB Inc., a well-known heavy equipment manufacturer, sought to increase leads and dealer visits for its new-age equipment in America. Dissatisfied with the results from traditional print, trade shows, and paid search, they partnered with Grenis Media to implement a more strategic programmatic advertising approach.

Grenis Media executed a solution using geo-fencing, keyword search retargeting, and contextual targeting to reach decision-makers. This hyper-targeted strategy amplified brand exposure and was complemented by a dedicated landing page to capture leads. The campaign delivered significant results for JCB Inc., including a 21% increase in dealer foot traffic and over 100 leads captured within the first six weeks.

JCB Inc.