Case Study: The Cordish Companies and the Texas Rangers build pre-opening buzz with Gregory FCA

The Cordish Companies and the Texas Rangers generate 150+ media placements with Gregory FCA

The Cordish Companies and the Texas Rangers faced the challenge of building momentum and securing leases for their One Rangers Way luxury residential community well ahead of its 2025 opening. They engaged the public relations firm Gregory FCA to craft a media strategy that would position the property as a premier destination despite having limited hard news to share during the development phase.

Gregory FCA generated a steady drumbeat of media coverage by turning construction milestones and sports events into newsworthy stories. The solution included media relations and content development, which secured over 150 placements in top-tier outlets and generated over three billion media impressions, successfully building significant buzz and pre-leasing momentum for the project.

The Cordish Companies and the Texas Rangers