Case Study: Overhaul boosts tier-one media coverage with Gregory FCA

Overhaul earns 117 tier-one placements with Gregory FCA

Overhaul, a global leader in active supply chain risk management, sought to elevate its media presence by breaking into top-tier national outlets and shifting its coverage to more feature-driven storytelling. The company faced the challenge of turning its niche focus on cargo theft into a mainstream news narrative. To address this, they partnered with the vendor Gregory FCA for public relations, content, and awards services.

Gregory FCA implemented a news-driven PR strategy built around Overhaul's proprietary cargo crime data and leveraged its executives as expert commentators. This solution secured 565 media placements generating over 7.9 billion impressions, including 117 tier-one placements. The results were significant, yielding 4 tier-1 customer leads from a single CNBC segment and 13 industry award wins, dramatically increasing the brand's national visibility and establishing its industry leadership.

Overhaul