Case Study: Genuine Georgia grows online sales and community engagement with Greer Force Marketing

Genuine Georgia pivots online in 2020 with Greer Force Marketing

Genuine Georgia, a beloved artisan marketplace in Georgia, partnered with Greer Force Marketing in 2018. The challenge was that the shop, which had a remarkable in-store experience, had virtually no online presence and needed to expand its reach beyond its physical location.

Greer Force Marketing created a WordPress website to capture the store's personality and tell the stories of its artists. When the COVID-19 pandemic hit, this digital foundation allowed them to pivot quickly to online sales and customer engagement through email marketing and social media. These efforts generated enough revenue to navigate the shutdowns. The online strategies became a permanent part of the brand, and Greer Force Marketing helped Genuine Georgia preserve its local legacy while creating new opportunities for growth.

Genuine Georgia