Case Study: LV= Validates Mobile Life Insurance Sales with Greenwood Campbell

LV= boosts mobile life insurance uptake from 15% to 40% with Greenwood Campbell

LV=, a digitally focused financial services company, partnered with Greenwood Campbell to validate a mobile-first approach for its life insurance offerings. The key challenges were determining if customers would purchase life insurance via a mobile device and creating a native app-like experience, all within a demanding six-week timeline for the entire UX process.

Greenwood Campbell delivered the project by creating and testing three functional mobile prototypes for LV='s "Quick Cover" product. Their user-focused approach involved real-world testing with 35 users, generating 497 data points. The results were significant: user willingness to purchase on a mobile device increased from 15% to 40%, and the second prototype was preferred by 50% of users. Greenwood Campbell provided LV= with clear evidence that a mobile web app could successfully serve their customers.

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