Case Study: Hult International Business School boosts prospectus engagement with Greenwood Campbell’s augmented reality experience

Hult International Business School launches 5 AR experiences with Greenwood Campbell

Greenwood Campbell partnered with Hult International Business School to transform its traditional printed prospectus into a more engaging and immersive experience. The challenge was to combine print and digital formats seamlessly, using emerging technology to bring the prospectus content to life for prospective students and help them connect with the school in a more memorable way.

The solution delivered by Greenwood Campbell involved creating five interactive digital experiences, including an AR hologram and an interactive campus quiz, all accessed via QR codes without requiring an app. They also built a branded microsite to host all the content. This approach resulted in an immersive recruitment tool that increased prospectus engagement, encouraged deeper exploration of key content, and positioned Hult as an innovative and forward-thinking institution.

Hult International Business School