Case Study: North Pointe OB/GYN achieves streamlined check-in, higher collections and richer clinical histories with Greenway Health

OB/GYN Practice Streamlines Check-In, Improves Clinical Data and Balance Collection

North Pointe OB/GYN, a full-service obstetrics and gynecology practice in Cumming, GA with four physicians, two nurse midwives and a nurse practitioner, faced workflow bottlenecks from paper-based intake and billing. The staff needed to deliver different intake questionnaires for routine gynecology and prenatal visits, collect co-pays and outstanding balances up front, and capture sensitive meaningful‑use data (race, ethnicity, religion) privately without slowing check-in or disrupting patient comfort.

The practice implemented Greenway PrimeSUITE integrated with Phreesia’s point‑of‑service PhreesiaPad in April 2011, allowing patients to complete customized intake interviews and pay at check-in with data flowing directly into the EHR. The result: a streamlined check-in process, improved balance and co‑pay collection, richer clinical histories, real‑time patient tracking for staff, and higher patient satisfaction (reported 99% approval), plus the ability to capture meaningful‑use data confidentially.

North Pointe OB/GYN

Mary Fico, CMM

Practice Administrator