Case Study: Potomac Obstetrics & Gynecology achieves improved collections and reduced overhead with Greenway Health (PrimeSUITE & PrimeRCM)

Combination of PrimeSUITE and PrimeRCM Helps New Practice Thrive

Potomac Obstetrics & Gynecology, founded in 2012 by Dr. Eric Ashkin and two partners in Rockville, MD, set out to create a small, high‑quality practice that minimized overhead while delivering advanced care. After leaving a larger group, Dr. Ashkin needed an efficient operating infrastructure and, having used Greenway’s PrimeSUITE before, engaged Greenway and learned about its PrimeRCM revenue‑cycle management service to meet that goal.

The practice implemented PrimeSUITE and PrimeRCM, going live one month after opening, and saw rapid, low‑effort adoption. Clinical and billing workflows were better aligned, collections rose 11–16% per quarter, days in A/R fell by about 75%, and the practice delivers care with just two support staff for three physicians—proving scalable, cost‑effective operations and enabling the new practice to thrive.

Potomac Obstetrics & Gynecology

Eric Ashkin, MD,

Founder and Owner