Case Study: Southern Illinois University Edwardsville achieves enrollment growth with Greenstone Media

Southern Illinois University Edwardsville doubles enrollments to 26 with Greenstone Media

Southern Illinois University Edwardsville (SIUE) needed to grow enrollment for its new Surveying and Geomatics (BS) program but faced a significant lack of awareness about the field and its career opportunities. With little historical data, the university struggled to effectively market to and engage prospective students. SIUE partnered with Greenstone Media to address this challenge and work towards their goal of doubling enrollments.

Greenstone Media implemented a comprehensive Lead-to-Enrollment System for SIUE, which included a new messaging framework, an automated marketing funnel with targeted ads, and a custom lead nurturing process. This solution generated 184 qualified leads and led to a more than 100% increase in enrollment, surpassing SIUE's goal by growing the program from 9 to 26 students. Greenstone Media helped establish sustainable, student-centric marketing that supports the program's continued exponential growth.

Southern Illinois University Edwardsville