Case Study: Chattanooga College achieves 10X more monthly enrollment leads with Greenstone Media

Chattanooga College boosts enrollment leads 10X with Greenstone Media

Chattanooga College, a provider of industry-focused degrees, faced a significant challenge in generating a sufficient number of enrollment leads for its academic programs. Relying on traditional advertising and word-of-mouth, the college was only averaging 40 leads per month and struggled to differentiate itself from competitors. To address this, they partnered with vendor Greenstone Media.

Greenstone Media implemented a comprehensive digital marketing solution for Chattanooga College. This included creating clear messaging, building an automated enrollment funnel using HubSpot CRM Marketing, and running targeted ad campaigns on Facebook, Instagram, and Google. As a result, the college saw a 10x increase in average monthly leads, achieving 400 per month, while also doubling overall enrollments and reducing its cost per lead by two-thirds.

Chattanooga College