Case Study: Terex Construction boosts awareness and fleet orders with Greensquare Brand Design’s Terex Artic Truck Challenge

Terex Construction drives fleet orders with Greensquare Brand Design's 5-question Artic Truck Challenge

The customer, Terex Construction, faced a challenge with its Generation 2 Articulated Dump Truck, which was hindered by performance issues and a negative perception that persisted even after several upgrades. This made it difficult to convince owners and operators to reconsider their product. The vendor, Greensquare Brand Design, was tasked with developing a campaign to change these perceptions and generate leads.

Greensquare's solution was the "Terex Artic Truck Challenge," an online questionnaire campaign incentivized by sending a personalized "Terex tea break" gift to potential customers. This approach successfully reopened conversations and doors that had been closed for years. The vendor, Greensquare, achieved significant results, including raising brand awareness and converting a highly influential highways contractor to place an order for an entire fleet of trucks.

Terex Construction