Case Study: Terex Construction boosts backhoe loader launches with Greensquare Brand Design

Terex Construction boosts market growth 18% with Greensquare Brand Design

The customer Terex Construction faced a skeptical market for its new range of backhoe loaders and had one shot to make an impact with four product launches over four years. They enlisted the vendor Greensquare Brand Design to create a campaign that would reflect their optimism for the new product line.

Greensquare implemented the "Breaking New Ground" campaign for the initial TLB840 launch, which was successfully translated across brochures, advertising, and events. Following its success, Greensquare joined Terex's steering group to introduce customer profiling and targeted messaging for three subsequent models. As a result, market growth increased by 18% within a year of the first launch.

Terex Construction