Case Study: Tadano Group boosts digital engagement with Greensquare Brand Design

Tadano Group boosts open rates to 70% with Greensquare Brand Design

Greensquare Brand Design worked with the Tadano Group, a pioneering brand in the global lifting sector, following a change in ownership. The challenge was to quickly increase online engagement through a digital activation plan and to better understand customer preferences for their range of cranes.

Working with Tadano's international marketing teams, Greensquare introduced database segmentation and created new email templates and web landing pages. This was followed by the development and deployment of a marketing automation process. As a result, campaign open rates increased to an average of 70%, well above the industry expectation of 21%, while also improving lead generation and internal communication.

Tadano Group