Case Study: Fendt energises dealers and positions itself as a full-line provider with Greensquare Brand Design

Fendt boosts social media engagement 1870% in 5 months with Greensquare Brand Design

Fendt UK & Ireland, a premium agricultural equipment manufacturer, faced a challenge in energizing its dealership network and positioning itself as a full-line provider. Their dealers were concerned about competing with additional Fendt-branded machinery that was priced at a premium compared to other established brands. The vendor, Greensquare Brand Design, was tasked with addressing this challenge and creating a new creative concept.

Greensquare developed the "Ahead of Time" concept, positioning Fendt machines as time-saving devices for farmers. This included grouping products into specific agricultural sectors to help dealers hold new conversations. The solution involved brand design, digital platforms, integrated campaigns, and social media management. As a result, the campaign secured unparalleled dealer buy-in and Greensquare's management of Fendt's social media saw engagement increase by over 1870% in just five months.

Fendt