Case Study: Phoenix Aurelius Research Academy boosts customer loyalty with Greenspark

Strengthening Customer Relationships Through Environmental Action

Phoenix Aurelius Research Academy, a US-based seller of plant-based medicines, sought to strengthen its customer relationships and loyalty by deepening its commitment to sustainability. To achieve this, they partnered with environmental action vendor Greenspark to integrate positive impact directly into their e-commerce operations.

By integrating their Shopify store with Greenspark, the academy automated a program that plants five trees and rescues twenty ocean-bound plastic bottles with every order. This solution facilitated the planting of over 15,000 trees and the rescue of 66,000 plastic bottles within a year. The partnership, prominently shared with their eco-conscious community, yielded significant results: Greenspark helped them achieve a 95% customer belief that the academy does more for the planet than competitors and a 63% customer preference for their brand due to their environmental impact.

Phoenix Aurelius Research Academy

Phoenix Aurelius

Founder