Case Study: Dec's Pets boosts conversions and average order value with Greenspark

Reducing Your Pet's Pawprint through Climate Action

Dec's Pets, a fast-growing family-run pet retailer in Ireland, faced the challenge of reducing the environmental impact of the pet industry and aligning its business with its sustainability values. To address this, they partnered with Greenspark to integrate positive climate actions directly into their eCommerce operations.

Greenspark implemented a solution where Dec's Pets automatically planted one tree and rescued one ocean-bound plastic bottle for every order over €50. This was integrated via WooCommerce and showcased to customers through dynamic widgets. The results were significant, including a 21% increase in average order value, a 6% increase in add-to-cart rate, and an 8.56% boost in overall conversion rate, proving that ethical consumerism benefits both the planet and business performance.

Dec's Pets

Declan oKeefe

Founder