Case Study: Generous APE boosts conversions and Instagram engagement with Greenspark

Increasing Engagement Through Social Media and Environmental Impact

Greenspark partnered with Generous APE, an online sustainable fashion marketplace, to help them increase website conversions and social engagement. The customer's challenge was moving away from traditional discount-based marketing campaigns to find a more effective and meaningful strategy for their Black Friday promotion.

Using the Greenspark platform, Generous APE ran a campaign that offered to plant a tree for every order instead of a discount. This solution, which provided customers with a positive environmental impact as an incentive, drove an 80% increase in online conversions and a 171% increase in revenue. The campaign also generated a massive 360% increase in Instagram engagement. Greenspark enabled the company to easily manage and communicate these impact deliverables, leading to the planting of 1,000 trees.

Generous APE

Hugo Empson

Founder