Case Study: Tortuga Creative Studio boosts lead generation and engagement with Greenspark

Boosting Lead Generation While Fighting Plastic Pollution

Tortuga Creative Studio, a Canadian branding studio, sought to develop a sustainability strategy that would fulfill consumer demand and have a tangible environmental impact as a service-based business with no physical supply chain. They partnered with vendor Greenspark to integrate positive environmental actions into their operations and lead generation campaigns using its team empowerment and plastic-offsetting services.

Greenspark's solution involved setting up a team account with its Plastic Hero add-on to offset each team member's carbon and plastic footprint monthly. Furthermore, they integrated environmental impact into lead generation by pledging to remove 10 plastic bottles for every e-book download or quiz completion. The results included a 15% increase in engagement on posts promoting their lead generation with the impact incentive and a 64% increase in overall social media engagement when discussing their Greenspark initiatives.

Tortuga Creative Studio

Natalie Gilson

Owner