Case Study: Washington Wine achieves a 131% increase in table wine sales with GreenRubino

Washington Wine boosts table wine sales 131% with GreenRubino

Washington Wine, a wine producer from an overlooked region, faced the challenge of boosting top-of-mind awareness with a jaded trade audience in a cluttered category. The agency GreenRubino was engaged to address this challenge through advertising, media, and content creation.

GreenRubino's solution was to create a campaign featuring comedian Greg Proops as an eccentric wine expert. They produced short videos and distributed them along with interactive content on personalized iPads to key influencers. This was supported by a custom app and a full-scale consumer effort across multiple channels. The work by GreenRubino drove a 41% increase in recommendations, a 131% surge in table wine sales, and earned 11 advertising awards.

Washington Wine