Case Study: Umpqua Bank grows its brand story with GreenRubino’s "Baby Cooper" campaign

Umpqua Bank launches a :30 baby cooper spot with GreenRubino

The customer, Umpqua Bank, faced the challenge of launching its first major campaign following a merger to reposition itself as a growth partner, not just a lender. They needed to emotionally convey that a business loan creates a positive ripple effect throughout a community. The vendor GreenRubino addressed this with advertising, content studio, and media services.

GreenRubino's solution was the "Baby Cooper" TV spot, a warm and optimistic film illustrating how a single loan leads to business growth, new jobs, and profound personal milestones. The vendor's work successfully established a strong emotional connection with the audience, laying a foundational brand message that growth is measured in lives, not just numbers, and set momentum for the broader campaign.

Umpqua Bank