Case Study: Sound Transit achieves 10 years of ridership growth with GreenRubino

Sound Transit boosts ridership 10–20% annually with GreenRubino

Sound Transit, a regional transit authority, faced the challenge of maintaining public support through a decade of significant changes, including economic shifts, system expansions, and leadership transitions. They partnered with the Seattle ad agency GreenRubino for advertising, branding, design, and media services to help keep the community engaged with their services.

GreenRubino implemented adaptive marketing strategies that evolved with the times, from promoting cost savings during an economic downturn to highlighting freedom and stress relief as conditions changed. The vendor's work was instrumental in achieving substantial ridership growth, with year-over-year increases of between 10 and 20 percent annually for a decade.

Sound Transit