Case Study: Snoqualmie Casino achieves 10%+ annual growth with GreenRubino

Snoqualmie Casino drives 10%+ annual visitation and revenue growth with GreenRubino

Snoqualmie Casino faced a challenge after its initial Vegas-style advertising campaign failed to resonate with the local Northwest audience, leading to a decline in visitation and customer spend. The casino turned to the Seattle ad agency GreenRubino to reestablish its brand with true differentiation through advertising, branding, and media services.

GreenRubino developed a new brand position called "Above it All," which was supported by a fully integrated marketing plan. This included video content, digital and traditional tactics, and a new visual identity. As a result of this work by GreenRubino, Snoqualmie Casino set year-over-year records for both visitation and revenue, achieving growth in excess of 10% annually for five consecutive years.

Snoqualmie Casino