Case Study: Snoqualmie Casino achieves record visitation and revenue growth with GreenRubino

Snoqualmie Casino - Customer Case Study

Snoqualmie Casino partnered with GreenRubino, a Seattle ad agency, after its original Las Vegas-style advertising no longer resonated with local customers or reflected Northwest culture. The casino needed a stronger, more authentic brand position that could better differentiate it and rebuild visitation and spend.

GreenRubino developed the “Above It All” brand platform, supported by an integrated marketing plan spanning advertising, branding, content, design, media, digital and traditional promotions, and more. The new approach featured video-led creative, refreshed visual identity, and ongoing campaign support, helping Snoqualmie Casino earn overwhelming positive response and drive year-over-year increases in visitation and revenue of more than 10% annually for five straight years.

Snoqualmie Casino