Case Study: Seattle Southside boosts tourism and hotel occupancy with GreenRubino

Seattle Southside boosts homepage visits 190% with GreenRubino

The customer, Seattle Southside, a regional tourism authority, faced the challenge of defining its appeal to tourists and driving future growth for its cities located near Seattle. The vendor GreenRubino was engaged to develop a plan and a brand strategy to put the region on the map.

GreenRubino implemented research that led to a comprehensive marketing strategy and an integrated campaign under the theme "Seattle’s Backyard." The campaign successfully encouraged visitors to explore the area. The results for Seattle Southside were significant, including a 125% surge in display ad sessions, a 190% growth in homepage visits, and a 300% increase in sales material downloads. Most notably, GreenRubino's campaign helped achieve a 7% year-over-year rise in hotel occupancy rates.

Seattle Southside