Case Study: Schweitzer Mountain Resort boosts Seattle bookings and visits with GreenRubino

Schweitzer Mountain Resort boosts Eastside skiers 21% with GreenRubino

The customer, Schweitzer Mountain Resort, sought to increase bookings and visits by targeting families on Seattle's Eastside, an audience with low awareness of the resort. The vendor, GreenRubino, was challenged to craft a resonant advertising message for this specific demographic.

GreenRubino's solution positioned the resort as an ideal place for families to disconnect from technology and reconnect with each other. Using a campaign that included streaming audio, digital banners, print ads, Facebook ads, and PR, GreenRubino drove significant results. This included a 21% increase in Eastside skiers, a 44% increase in Eastside stays, and a 31% year-over-year increase in lodging spend from the Seattle metro area.

Schweitzer Mountain Resort