Case Study: BMW ReachNow doubles first-month downloads with GreenRubino

ReachNow doubles 5,000 download goal in half the time with GreenRubino

The customer, ReachNow, a new free-floating car-sharing service from BMW, faced the challenge of launching its debut market in Seattle. A major obstacle was competing with an established car-sharing service while also overcoming the perception that a BMW-backed service would be too expensive for its target millennial audience. The vendor GreenRubino was engaged to handle advertising, branding, and media to launch the service and drive app downloads.

GreenRubino implemented an integrated campaign that included outdoor and transit billboards, digital advertising, PR, social media, and a grand opening event. This solution successfully generated significant buzz and registrations. GreenRubino delivered a measurable result by doubling BMW's goal of 5,000 app downloads, achieving 10,000 downloads in just the first two weeks.

ReachNow