Case Study: Pima Medical Institute increases leads by 9% with GreenRubino

Pima Medical Institute increases leads over 9% with GreenRubino

Pima Medical Institute, a healthcare career college, faced the challenge of generating new student leads in a competitive market with low unemployment. The agency GreenRubino was engaged to develop a new advertising and marketing approach to better connect with potential students.

GreenRubino's solution was to create a campaign targeting people at their "Aha moment," crafting relevant messages that addressed their fears and motivations. This approach delivered the right message at every phase of the marketing funnel. As a result, GreenRubino helped Pima Medical Institute increase its leads—the primary KPI—by over 9% in the campaign's first year.

Pima Medical Institute