Case Study: Pima Medical Institute boosts leads and conversions with GreenRubino's Care & Confidence campaign

Pima Medical Institute increases leads 32% with GreenRubino

The customer, Pima Medical Institute, faced the challenge of prospective students approaching their education with significant doubts about their ability to succeed while balancing work and family. To address this, they partnered with the vendor GreenRubino for an advertising, content, and media campaign designed to build belief and convert hesitation into enrollment.

GreenRubino developed the "Care & Confidence" campaign, which used heartfelt, student-centered stories shared through videos, social content, and digital ads to reassure prospects. This solution implemented by GreenRubino drove significant results, including a 32% increase in total leads, a 13% rise in conversion rates, and a 49% boost in website visitation.

Pima Medical Institute