Case Study: Pima Medical Institute boosts leads by 9% with GreenRubino

Pima Medical Institute - Customer Case Study

Pima Medical Institute, a leading healthcare career college, faced the challenge of generating new student leads in a competitive market with low unemployment and competitors copying their marketing tactics. They partnered with the Seattle ad agency GreenRubino for assistance with advertising, branding, media, and strategy to better connect with potential students.

GreenRubino developed a campaign focused on the audience's "Aha moment," creating messaging that addressed their fears and motivations to change careers. The solution delivered relevant content at every stage of the customer journey, which successfully increased leads—the primary KPI—by over 9% in the first year for Pima Medical Institute.

Pima Medical Institute