Case Study: PAWS improves mobile donations and engagement with GreenRubino

Paws boosts mobile donations and cuts bounce rates 16% with GreenRubino

paws is a nonprofit dedicated to rehabilitating wildlife and sheltering cats and dogs. Their website was not mobile-friendly, which created significant issues as 57% of their traffic came from mobile users trying to adopt animals or make donations. This hampered their ability to secure funding and adoptions. GreenRubino was engaged to provide web services to address this challenge.

GreenRubino overhauled the site's architecture and UX/UI design to create a seamless, responsive experience. The new website allows mobile users to easily make donations and view animals. As a result, bounce rates dropped 16% and page views increased over 20%. Most importantly, GreenRubino's solution provided paws with the modernized platform it needs to secure funding and help more animals.

Paws