Case Study: Pasado’s Safe Haven strengthens animal welfare outreach with GreenRubino’s branding, web, and PR support

Pasado’s Safe Haven reaches 327 million people with GreenRubino

The customer, Pasado's Safe Haven, a non-profit dedicated to ending animal suffering, needed to spread its message and reach more potential donors. The vendor, GreenRubino, provided a suite of services including web design, advertising, content creation, and public relations to revitalize the brand and meet this challenge.

GreenRubino's solution included building a new, easy-to-navigate website and executing a strategic PR campaign that secured major media placements. This resulted in one story reaching an audience of 79 million people on People.com, which was then picked up by Yahoo for an additional reach of 248 million. GreenRubino also created social videos and leveraged clever outdoor advertising to spark conversations and encourage donations.

Pasado’s Safe Haven