Case Study: NHL sells 10,000 season tickets in 12 minutes with GreenRubino

NHL sells 10,000 season tickets in 12 minutes with GreenRubino

The customer, NHL, challenged the vendor GreenRubino to secure a franchise for Seattle by selling 10,000 season tickets in under six months for an unnamed team that was three years from playing. This needed to be accomplished faster than the Vegas Golden Knights' record sellout.

GreenRubino implemented a campaign involving a countdown website, public relations, and extensive media advertising. The solution resulted in the fastest sellout in professional sports history, with 10,000 tickets sold in just 12 minutes and 25,000 sold within an hour, generating 500 million media impressions. GreenRubino successfully secured the NHL franchise for Seattle.

NHL