Case Study: MultiCare elevates its healthcare brand with GreenRubino

MultiCare launches first brand campaign in 7 years with GreenRubino

MultiCare, a healthcare organization, turned to the advertising agency GreenRubino to refresh and elevate its brand. Their challenge was to shift market perceptions and build preference to better represent their evolved mission of being a health care champion in their regional markets.

GreenRubino developed an unexpected multimedia campaign that compared finding a doctor to finding a compatible partner, a welcome departure from typical healthcare marketing. The solution included television, radio, digital ads, social media, billboards, and a landing page. The results were a highly positive client reaction, with MultiCare leadership praising the work for being relatable and effectively communicating their new brand message.

MultiCare