Case Study: Mary Bridge Children's Foundation raises $440K and boosts donations with GreenRubino's story-driven campaign

Mary Bridge Children's Foundation raises $440,000 with GreenRubino

The Mary Bridge Children's Foundation faced the challenge of overcoming donor fatigue and divisive attitudes in 2021 to run a successful fundraising campaign. They partnered with the advertising agency GreenRubino for services including advertising, insights and strategy, media, and web.

GreenRubino's solution was to create a positive campaign featuring James, a 12-year-old patient, to tell a powerful story of resilience rather than using a somber tone. This approach helped the foundation raise $440,000, a 42% increase over the previous year, while also increasing the average donation amount by 59% and overall website traffic by 166%. GreenRubino's work successfully drove a significant increase in donations and awareness.

Mary Bridge Children's Foundation