Case Study: Gramercy Cellars achieves a unified, elevated wine label system with GreenRubino

Gramercy Cellars unifies 3 wine label tiers with GreenRubino

Gramercy Cellars faced a challenge where their growing portfolio of wine labels had evolved independently, resulting in a lack of cohesion across their Signature, Reserve, and MTA lines. Their goal was to modernize and unify the system without losing the minimalist and confident brand identity that defines them. The vendor GreenRubino was engaged to provide design services to address this challenge.

GreenRubino developed a unified label system that elevated all three tiers while preserving their distinct identities. The solution involved refined typography, strategic use of embossing, and standardized back labels. The results gave Gramercy Cellars a cleaner, more unified shelf presence where each wine now feels unmistakably related yet distinct. The redesign by GreenRubino positioned the entire portfolio with a new confidence and clarity that matches the quality of the wine inside.

Gramercy Cellars