Case Study: Delta Dental of Washington boosts engagement and quote requests with GreenRubino

Delta Dental boosts click-through rates and quote requests with GreenRubino

The customer, Delta Dental of Washington, faced the challenge of raising awareness about the importance of oral health, which is often overlooked despite the mouth's critical role in overall well-being. The vendor GreenRubino was engaged to develop a new brand campaign to address this.

GreenRubino implemented an advertising campaign titled "A Healthy Mouth is a Healthy You," which utilized TV, video, social media, radio, and display ads to persuasively connect oral health to overall health. The campaign successfully surpassed its KPIs, with vendor GreenRubino reporting excellent video completion rates and significant increases in click-through rates and requests for quotes.

Delta Dental