Case Study: Columbia Bank drives community support during COVID with GreenRubino's Pass It On Project

Columbia Bank launches Pass It On Project in 3 weeks with GreenRubino

Columbia Bank faced the challenge of quickly creating and marketing a new program to aid small businesses and communities affected by COVID-19. The bank partnered with the agency GreenRubino to name, brand, produce, and market this initiative, requiring the identification of 20 businesses across three states and the production of a full multi-media campaign in just three weeks.

GreenRubino named the program the Pass It On Project and executed a virtual production to create 20 interview videos, two TV spots, a microsite, and a series of digital and print ads. The solution was delivered on its aggressive timeline, resulting in high engagement. GreenRubino reported that thousands visited the microsite within the first week, and the campaign received positive news coverage across all of the bank's markets, thrilling the bank's leadership and participants.

Columbia Bank