Case Study: Clover Park Technical College boosts enrollment growth with GreenRubino’s targeted media campaign

Clover Park Technical College grows Summer 2025 enrollment 18% with GreenRubino

Clover Park Technical College needed to increase awareness of its programs and generate high-quality leads to grow enrollment, but it had to accomplish this with a modest marketing budget. The school partnered with the Seattle ad agency GreenRubino to execute a precise and efficient media strategy.

GreenRubino designed a targeted campaign centered on the "Trade Up" message, using dynamic copy optimized for engagement across platforms. Meta's lead generation ads were a key and cost-effective component, capturing hundreds of qualified leads directly through on-platform forms. The campaign generated 968 total leads and contributed to significant enrollment growth, with a client-reported 18% increase for Summer 2025. GreenRubino's work was credited with sustaining double-digit enrollment growth over multiple quarters.

Clover Park Technical College