Case Study: Bloodworks Northwest inspires teen blood donations with GreenRubino

Bloodworks Northwest launches a free hip-hop concert series to boost blood donations with GreenRubino

Bloodworks Northwest faced an urgent regional shortage of blood donors, particularly among teens. To address this challenge, they partnered with the advertising agency GreenRubino to support a new campaign called 'Where the Heart Lives,' which was a free hip-hop concert series created in partnership with The Residency.

GreenRubino designed and built a dynamic microsite to serve as the digital hub for the campaign. The solution featured an immersive experience with performance videos, artist profiles, original music, and educational infographics, including an innovative animated hover effect built with HTML5 Canvas. The microsite successfully informed and engaged the community, mobilizing them to take action and address the urgent need for blood donations.

Bloodworks Northwest