Case Study: Xandar Kardian Achieves Benchmark B2B PR Growth with GreenRoom Agency

Xandar Kardian grows from unknown startup to benchmark with GreenRoom in 3 years

Xandar Kardian, a company using innovative radar-sensing technology for security, healthcare, and proptech applications, faced the challenge of maturing from a virtually unknown startup into the benchmark name in its category. To build its brand profile and reach key industry stakeholders, it engaged the GreenRoom Agency for a B2B-focused public relations program.

The GreenRoom Agency implemented a comprehensive PR solution that included saturating relevant trade press, leveraging data from business partnerships, and deploying tactics like white papers and an awards program. This strategy successfully positioned Xandar Kardian as a leader, resulting in impressive coverage across major industry publications and accolades including a spot on TIME's Best Inventions list. Through this program, GreenRoom helped support the client's growth, including its Series A fundraise.

Xandar Kardian