Case Study: Yellow Buses achieves 27% fewer accidents and reduced fuel consumption with GreenRoad Technologies

GreenRoad helped Yellow Buses cut its accidents by 27% in 2 years while continually reducing its fuel consumption

Yellow Buses, a 120‑year‑old operator in the south of England, tasked GreenRoad Technologies with improving fleet safety and cutting fuel use. In 2016 Yellow Buses deployed the GreenRoad Driver Behaviour Solution (Driver Behaviour System) to reduce accidents—initially aiming for a 10% cut—while also seeking ongoing fuel savings.

GreenRoad Technologies implemented driver scoring, engagement and gamification, backed by a GreenRoad Champion-led communications campaign, plus tracking and idling‑monitoring tools. The result: a 27% reduction in accidents over two years, a 95% fall in “red” drivers (from ~100 to 5), over 10% of drivers achieving Fleet Elite status (42 drivers, 4 Master Elite), a 5% fuel consumption reduction, and consistently top‑ten national customer satisfaction (ranked #1 in 2018).

Yellow Buses

Phil Pannell

Service Delivery Director & Owner-Partner