Case Study: Coach USA achieves a 35% reduction in accidents with GreenRoad Technologies

GreenRoad helped Coach USA’s ShortLine Bus reduce accidents by 35%

Coach USA’s ShortLine Bus operation faced a pressing safety challenge after Coach USA set aggressive incident-reduction targets: despite efforts, ShortLine struggled to lower accident rates amid high turnover, veteran drivers set in their ways, and difficult routes. To address this, ShortLine deployed GreenRoad Technologies’ Driver Behavior platform (branded in the case as GreenRoad) to gather detailed, per-driver data and identify risky driving patterns.

GreenRoad enabled ShortLine to deliver personalized coaching, in-cab LED self-coaching feedback, alerts, Risk Scores, and gamified incentives, which drove rapid behavior change. As a result, Coach USA saw accidents fall 35% year‑over‑year, negotiated lower insurance rates, and reduced fuel and replacement-parts costs, with sustained safety improvements tracked through GreenRoad’s reports and alerts.

Coach USA

Newel Scoon

General Manager & Vice President