Case Study: East Yorkshire Motor Services achieves 5% fuel savings and 40% fewer accidents with GreenRoad Technologies

EYMS Sees Significant Cost Reduction After Implementing Greenroad

East Yorkshire Motor Services (EYMS), the UK’s largest independent bus operator with 300+ buses and over 600 drivers, faced rising fuel costs and needed to meet fuel‑saving targets tied to the BSOG. Because many vehicles lacked ECUs, EYMS sought a solution that didn’t require integration with existing telematics and chose GreenRoad Technologies’ GreenRoad Driver Behavior to reduce fuel use, collisions and insurance exposure.

GreenRoad Technologies deployed GreenRoad Driver Behavior across EYMS’s fleet, combined with SAFED training and immediate driver accounts so in‑cab alerts act as a “vocal coach.” The programme delivered a 5% fuel saving (about $800,000 at retail, $370,000 after BSOG), cut driver‑fault accidents by 40%, reduced passenger falls by 20%, lowered claims payouts by 20% and helped secure a $645,000 rebate from QBE, while driving incident rates to their lowest since 2001.

East Yorkshire Motor Services

Dave Heptinstall

Chief Engineer