Case Study: Metastatic Breast Cancer Alliance boosts patient engagement and data insights with Greenphire Patient Payments

Metastatic Breast Cancer Alliance engages 1,000+ participants with Greenphire Patient Payments

The Metastatic Breast Cancer Alliance sought to deepen its understanding of the metastatic breast cancer patient journey and improve patient engagement, but existing registry options were often one-way data extracts. They partnered with Greenphire to implement its Patient-Powered Research Registry as the platform for their MBC Connect™ patient experience registry.

Greenphire's solution provided a bi-directional platform featuring surveys, a treatment tracker, and trial matching. This enabled the Alliance to collect rich patient-reported data while delivering valuable insights and support back to participants. Results included over 1,000 participants completing eConsent, more than 600 tracking over 3,700 treatment lines, and around 25% of participants regularly engaged with clinical trial matching through the automated system.

Metastatic Breast Cancer Alliance