Case Study: OME Health delivers safer client-facing AI coaching with GreenM

OME Health launches a client-facing AI assistant in 8 weeks with GreenM

OME Health, a UK-based digital health and nutrition coaching platform, faced the challenge of scaling its personalized service. Their rigid, rules-based system required every client question to be answered by a human coach, creating queues and limiting growth, especially around sensitive topics like medication and symptoms. The vendor, GreenM, was engaged to build a Private AI solution that could automate routine answers without compromising safety.

GreenM implemented an AI assistant grounded strictly in OME Health's own content and deployed within the client's own AWS cloud. The solution uses confidence and risk scoring to automatically answer routine questions while instantly escalating any uncertain or unsafe queries to a human coach with full context. This allowed OME Health to deploy the assistant in live client pilots, achieve manageable AI costs that fit their subscription economics, and retain ownership of the architecture for their own team to continue building upon post-handover.

OME Health