Case Study: Equativ Reduces Carbon Footprint with Greenly

Equativ makes a commitment to the climate and carries out its carbon assessment

Equativ, an independent advertising technology company, wanted to better understand and reduce its environmental impact as part of its climate commitment. To do so, it worked with Greenly to carry out a complete carbon assessment and GHG audit, covering scope 1, 2, and 3 emissions.

Greenly provided its scientific and transparent carbon-footprint measurement platform, along with guidance to engage Equativ’s employees and integrate with existing tools. The audit gave Equativ a baseline footprint of 3,978 tCO2e in 2021, helped it earn its first GHG assessment badge, and supported its next step toward reducing emissions from digital advertising campaigns.

Equativ

Véronique PICAN

Managing Director France