Case Study: Legal & General boosts applications and revenue with Greenlight Digital

Legal & General increases revenue 1098% with Greenlight

Greenlight Digital helped Legal & General address a crowded finance market and decreasing customer loyalty, with the challenge of driving more efficient insurance applications. The vendor utilized an audience-focused approach on the Bing platform.

The solution involved segmenting Legal & General's audience and creating unique 'Psychology Strand' ad campaigns with copy tailored to each segment's intent. Greenlight's strategy dramatically increased results, raising completed applications by 280%, boosting overall conversion rate by 557%, and decreasing cost per acquisition by 80%, while also significantly increasing the average investment value of converted customers.

Legal & General