Case Study: GAP drives traffic and engagement with Greenlight Digital's influencer content campaign

GAP drives 1,142,000 page views with Greenlight

The customer, Gap, faced the challenge of raising awareness for its new products and standing out in a saturated online market, especially during a national lockdown that shifted all focus to digital. Greenlight was tasked with driving traffic to gap.co.uk and building Gap's online presence with a culturally curious European audience.

Greenlight implemented a 10-month influencer content campaign in partnership with Who What Wear. The solution involved influencer-led editorial pieces linked to Gap's products, supported by dark social posts and exclusive display banners. This strategy by Greenlight generated over 1.14 million page views and 12,000 clicks, with a high engagement rate and 70% of the conversions being incremental to Gap's usual activity.

GAP