Case Study: an online university achieves 80% more leads with Greenlane Marketing's PPC account restructure

Online University increases leads 80% with Greenlane Marketing

An online university specializing in healthcare education partnered with Greenlane Marketing to address structural issues within its Google Ads account. The account was heavily reliant on Broad match keywords, which were generating inefficient, low-converting traffic and hindering lead growth.

Greenlane Marketing executed a comprehensive PPC account restructure that included a new keyword match type strategy, revamped ad messaging, and identified new landing page opportunities. This strategy significantly improved relevancy and engagement. As a result, the online university saw an 80% increase in leads and an 18% lower cost per lead within just four months.