Case Study: Net Nanny achieves 55% traffic growth and 45% more conversions with Greenlane Marketing

Net Nanny boosts traffic 55% and conversions 45% with Greenlane Marketing

Net Nanny, a top content-control software provider, was struggling with a poorly structured PPC campaign that featured duplicate keyword coverage and inefficient spending, particularly on Bing. This self-cannibalization made it difficult for search engines to serve their ads effectively. They enlisted Greenlane Marketing to clean up and restructure their account to improve traffic, conversions, and cost-per-acquisition.

Greenlane Marketing solved this by eliminating duplicate keywords and reorganizing the campaigns, establishing a single campaign per keyword and subdividing ad groups by match type for better control and budget allocation. They also added new keyword coverage and switched to Enhanced CPC bidding. The results were immediate and significant, yielding a 55% year-over-year increase in traffic and a 45% boost in conversions. The changes also led to a 92% improvement in lost impression share due to rank and a consistent 93% search impression share.

Net Nanny